If the church is to succeed in reaching this generation then the church’s message and methodology must be relevant. After all, “the Word became flesh and dwelt among us” (John 1:14). The Apostle Paul defined “incarnational ministry” when he said, “I have become all things to all people that by all means I might save some” (1 Corinthians 9:22).
Of course, we must determine what relevant means. In our context, relevant most often means that we must embrace the popular culture, or at the very least we must utilize the symbols of pop culture to explain the Gospel. Pop icon Andy Warhol defined pop culture when he said, “Everyone will be famous for 15 minutes.” The problem with this type of relevance is that the Gospel becomes as trendy as the popular culture it seeks to engage and becomes “a vapor in the wind.” We see this especially in the realm of politics.