Starbucks and the Gospel

I recently read a blog that posed the question “What if Your Church Marketed Like Starbucks?”

  • Churches Would Have Stellar Signage
  • Churches Would Not Use Confusing Language
  • Churches Would Be Known More for What They Are For than What They Are Against
  • Churches Would Create Guest Experiences that Make People Feel Welcome
  • Churches Would Communicate Consistently Across Multiple Channels
  • Churches Would Operate Missionally by Serving First Rather than Being Served

Full disclosure demands that I confess that I am an avid and loyal customer of Starbucks. Even as I can appreciate their marketing strategy, and affirm the intent of the blog, I would like to offer a more discerning reflection (I hope).

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